12 Essential Elements Customers Look for on Your Website

To impress customers, having a visually appealing website with comprehensive information about products and promotions is not enough. You need to ensure that your website provides detailed information such as the web address, contact phone number, and email address to build customer trust.

These details not only help customers feel more secure but also make it easier for them to contact your business, saving time and effort. So, what should an e-commerce website include to make customers feel more confident?

1. Contact Phone Number

The phone number is the quickest and most effective means of communication. Nowadays, instead of receiving information via SMS or online chat, customers prefer calling directly to receive advice from staff. When advised over the phone, customers feel more secure about your business, and if your staff has good sales skills, revenue is sure to increase. Make sure to place the phone number in a prominent position on your website for easy access.

Phone - The Fastest Way to Connect Customers and Businesses

2. Business Address

After the phone number, the business address is the next most important piece of information customers look for. Displaying detailed information such as the company name and specific address helps customers know that your business is real and not a scam. Ensure that the address is clearly written, easy to understand, and can be easily found on Google Maps, so customers can visit you in person.

3. Email Address and Contact Form

Besides the phone number, email is a popular means of communication, especially for small and medium-sized businesses. Providing an email address gives customers another option to contact your company. Create a professional and easy-to-remember email address to make customers feel comfortable sending their inquiries.

The Preferred Method of Communication Between Businesses and Customers

4. Personal Information

Customers often want to know who they are dealing with and what expertise the person has. Providing information about your staff, including their positions and specific expertise, will make customers feel more confident when interacting with your business.

5. Product Pricing

Pricing is one of the key factors when customers decide to purchase a product. They often compare prices from different sources before making a decision. Therefore, providing clear pricing information will increase the likelihood of closing a sale.

6. Product Catalog or Menu

A product catalog is an essential part of your website. It helps customers easily search for and refer to the products you offer, helping them decide whether to make a purchase. This not only saves time for customers but also enhances the efficiency of your business.

7. Social Media and Communication Channels

Linking your website to social media channels such as Facebook and Instagram allows customers to easily follow your business activities. This is also an effective way to increase brand recognition without spending much on advertising. You can learn more about how to increase brand awareness through your website.

8. Online Appointment Booking

Providing an online appointment booking feature helps customers easily schedule and remember their appointments with your business. This feature is particularly useful in sectors like healthcare and hospitality, increasing professionalism and convenience.

9. Promotional Information and Discounts

Promotions are always highly attractive to customers. Create a dedicated section on your website to announce discounts and promotional offers to attract potential customers and increase website traffic.

10. Regularly Updated Content

To stay competitive, your website needs to be regularly updated with new information and products. This not only helps retain customers but also shows professionalism and keeps pace with market trends.

11. SSL Certificate

An SSL certificate is a global security standard that helps encrypt the data exchanged between customers and your website, ensuring complete security. Installing SSL not only protects customer data but also increases the credibility of your website.

12. User-Friendly Website

Your website should be designed to display well on all devices, from laptops and tablets to smartphones. This will provide a better user experience, allowing customers to access your website anytime, anywhere.

Hopefully, you won’t overlook these 12 elements when building your website to attract and retain customers, helping your business grow sustainably.

If you need any information, please contact us immediately. We offer website development services to help businesses reach their customers in a more professional, quick, and efficient manner.

Read more: What is a Homepage? The Role and Key When Designing a Homepage