7 Reasons Why Customers Might Be Frustrated with Your Website

In today's digital age, many websites operate smoothly but still leave users feeling unsatisfied and generating negative feedback. So, what makes customers uncomfortable when visiting your site? Let's explore this issue with AMIT in the article below.

Nowadays, a website is often seen as the face of a company or business. However, creating a website that is both visually appealing and impressive to users is not an easy task, as each customer has different preferences and requirements. Businesses often make certain mistakes that make their websites less attractive, which in turn affects their brand image and business operations. So, what are these mistakes?

1. Website Not Compatible with Mobile Devices

With the increasing demand for information search on mobile devices, ensuring your website performs well on these platforms is crucial. If the website is not optimized for mobile, users will struggle with the experience and may leave your site quickly. A Responsive design provides the best experience for users on any device.

2. Slow Page Load Speed

Recent surveys show that 40% of users will leave a website immediately if it takes more than 3 seconds to load. Slow loading times not only frustrate users but also reduce the effectiveness of the website, negatively impacting the company's image.

3. Lack of Clear Navigation

A website with little or no navigation elements will leave users confused, unsure of what to do or where to go on the site. This can disrupt their experience and deter them from returning.

4. Overuse of Pop-up Ads

While pop-up ads can be an effective tool for promoting products or services, overusing them will disrupt the user experience. To use pop-ups effectively, follow principles such as moderation, personalization, optimization for efficiency, and making the experience engaging for viewers.

5. Excessive Use of Auto-Playing Multimedia Content

Using too much auto-playing multimedia content on your website can annoy users. If you want to provide information through videos, allow users to choose to watch or control playback, instead of automatically playing content, which can be disruptive.

6. Confusing Website Information

To avoid confusion or misunderstanding about your business, the introduction page should clearly state who your business is, what products/services it offers, and what users can do on your website.

7. Mismatch Between Title and Content

An attractive title can capture users' attention, but if the content doesn't align with the title, readers will feel disappointed and may not return. Therefore, ensure that the content of your articles always matches what the title promises.

The above are some of the main reasons why customers might feel frustrated with your website. We hope the information from AMIT will help you improve and enhance the user experience on your site. Best of luck!